To our Amazing Customers

We are about to celebrate a remarkable milestone - our 20th year in the business of crafting all-natural candles. It is hard to believe this journey started in 2003.  As the owner of Serendipity, I can't express how passionate I am about our journey, our commitment to locally made and Canadian products, and our dedication to the meticulous craftsmanship that goes into every candle we create by hand.

Originally born in Nelson, British Columbia, I had some years in Manitoba and then later on to Ontario. Life offered me the opportunity move to Nassau, Bahamas. 

In 2003, my story of candle making began on the enchanting island of Nassau in the Bahamas.  It was there that I fell in love not only with the natural beauty of the place but also with the idea of crafting candles that are both environmentally friendly and pure in every sense. This passion has driven me for nearly two decades, and it continues to fuel my dedication to this day.

At a pivotal moment during the inception of my business, my Mom received a cancer diagnosis. This life-altering event brought us face-to-face with a sobering truth: many of the ingredients found in everyday products, those we use on our bodies and in our homes, pose significant risks to our health. It was a profound awakening that intensified our resolve to craft pure soy candles, free from any pollutants or carcinogens, in a truly profound manner.  Although we lost my Mom in 2013, I know she is still the force behind me pushing me along.

Our journey has led us back to our homeland, in Collingwood, Ontario, where we've continued to grow and thrive. We proudly operate our factory, where we carefully curate each candle to perfection. We're not about "state-of-the-art" facilities; we're about creating an environment where the spirit of craftsmanship is alive and well, where each candle is a testament to our passion for quality.

Our devotion to locally made and Canadian products remains unwavering. We are a proud supporter of local artisans, working hand in hand with them to showcase their incredible creations alongside our own all-natural offerings.

What sets Serendipity apart is our unwavering commitment to creating all-natural candles, free from harmful pollutants and carcinogens. Every candle is a labor of love, meticulously curated in our inspiring environment. We believe in the art of handmade craftsmanship, and it's our pledge to ensure that no detail is ever missed in the creation of each and every candle.

As we celebrate this remarkable 20-year milestone, I want to thank you, our incredible customers, for being a part of our journey. Your support has been the cornerstone of our success, and together, we can continue to make a positive impact in the world—one all-natural, locally made, and handcrafted candle at a time.

Let's keep spreading the "Soy Joy" and making better purchasing decisions as consumers. Every candle you bring into your home from Serendipity is a step toward a cleaner, safer, and more enjoyable environment.

Thank you for sharing in our passion and our commitment to quality. Here's to many more years of Serendipity!

Warm regards,

Jenn Ageeb

Founder & Owner


Me with my family.


My boys with my late mother.

Hand-poured with love in our Canadian factory #shoplocal

100% natural & eco-friendly soy candles that smell absolutely amazing

35,000+ Happy Customers. 250+ scents to fall in love with

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